CBD MARKETING DONE THE RIGHT WAY.
CBD MARKETING THAT WORKS, AND STAYS COMPLIANT WITH THE CURRENT LAWS.
Now that CBD has hit the world in a major way, the fight for the top position is on between companies. CBD marketing can be tricky, and done without the right expertise behind it can be a HUGE waste of money. At Ezzey, we understand the true value of CBD products in the marketplace and put our marketing and advertising efforts into the channels that actually work. No grey area, no hoping we can slip it past a platform’s policies, no “Whoop’s! We didn’t know!”. We create sound, executable marketing plans for CBD businesses that will position them to be a real player the in the CBD space.
KNOWING THE RULES ON MARKETING CBD.
When trying to advertise your CBD products, you can’t just be “up to date” on the rules. Everyday, a new rule comes out, rules change and another company receives a warning from the FDA for the claims they make about the effects CBD can have when used by the public. It is incredibly important for Ezzey that we are UP TO THE MINUTE on what can, or more importantly CAN’T be done to market CBD products.
Although we believe it’s only a matter of time before Facebook and Google start allowing paid advertising on their platforms, we stay away from trying to skirt the policies they currently have in place. Your marketing dollars can be spent far more effectly on things that work, as well as stays above board.
Knowing that it’s a pretty good bet that Facebook and Google will come around sooner than later, we know how important it is to be ready to open the floodgates for our CBD clients. Building a solid foundation with the right assets is key to a long-term CBD marketing campaign.
BUILDING CBD PLANS THAT WORK.
Until paid advertising for CBD is easy and accessible, being smart about connecting new customers to your CBD brand will position you above your competition. Creating a solid brand, building a highly engaging and user friendly website, crafting content that CBD users need to know and investing in organic ranking are the ingredients that make up the special CBD marketing sauce. Each of these areas feed the next and are critical components to a new CBD company. Whether you offer a product, or information, or reviews, CBD users connect to companies that speak to them in a way that they relate to. There are a ton of options out there, why should they choose your company over another CBD provider? Ezzey believes strongly that building a solid, long-term plan is the best way to attract new customers for our clients.
WHAT OUR CBD PLANS LOOK LIKE
BRANDING
First, we look at the branding you’ve created for your company. Unfortunately, a logo and some packaging is not a brand, so we look to identify who you are as a CBD provider. What is the story you want your customers to know about you? Can they relate to your company in a meaningful way? Are the images they’re seeing from your company conveying the same feelings that story you are telling is? Building a brand your customers can trust is the first step in a long-term CBD marketing campaign.
WEB DESIGN
Your website is invaluable digital real estate if you’re doing CBD marketing. When we start to build you a CBD marketing plan, we look at your current web infrastructure to ensure that your UX/UI is top notch, your pages are optimized to be lightning fast, your mobile visitors aren’t getting lost on your site and you’ve got a visually competitive CBD site, just to name a few. Even the slightest hiccup in your customers web experience can leave them open to choosing your competition, so we ensure that’s as unlikely as we can.
CONTENT CREATION
CBD marketing is all about CONTENT. Consistent and cohesive content across all of your platforms is a tried and tested way of building trust with your customers. Remember, anyone can load up their site with stock images and content, so we look at your content to ensure that it’s giving your customers the same story from your social media to your website, your emails to your products and everywhere in between. The more content your customers have to consume, the easier it will be for them to stick with you and your products.
SEARCH ENGINE OPTIMIZATION
With your branding covered, your website humming at peak performance and your content in working order, we can crank up your organic ranking on search engines as steadily or as quickly as your budget will allow. Unlike paid ads, once your rankings start to rise there is no turning back. We work to continually optimize your assets to drive more and more traffic to your CBD product. You can avoid being another “flash in the pan” company in the CBD space by building a customer base that loves and trusts your product!
WE’VE GOTTEN THE RESULTS
“The first 4 months of SEO work performed has resulted in a 48% increase in monthly sales…which is over $406,000 of additional revenue in the 4th month alone!”
“In the first 6 months of our campaign we have gone from $842,648/month to over $2,200,000/month in sales… almost tripling our monthly sales in 6 months! As a matter of fact, we experienced $1,000,000/month in sales growth in the 5th and 6th month alone of our campaign. As a result of these efforts, we are planning to expand internationally”. SEO Work performed by members of the Ezzey Team.
Months to Impact
%
Monthly Sales Growth
Unique Monthly Visitors
Our efforts got Indica ranked on 1st Page for “Vaporizer” in 2 months and completely sold out of product. This then created a high Bounce Rate decreasing rankings and therefore traffic decrease. We look to regain rankings when they get product back in stock.
Months to Impact
%
Monthly Visitor Growth
EZZEY’S TOOLS FOR CBD SUCCESS
SEO
Our team is ready to help boost your organic reach on search engines like Google and Yahoo.
CHATBOTS
Let an automated chatbot give your customers all the info they need to increase your sales.
WEB DESIGN
Build a replicatable system for you and your sales team for training and assets depolyment.
E-COMMERCE
Maximize your online sales transactions with a custom tailored E-Commerce solution.
BRAND DESIGN
Consistent marketing efforts start with a comprehensive and cohesive brand.
CREATIVE
We’re experts in digital creative, but that’s far from all we do. You may still need printing.
SOCIAL MEDIA
There are platforms best suited for your business. We can help guide you to the right ones.
CONTENT CREATION
Need presentations, videos or copywriting? We have team members who do it all.