by ezzey2018 | Aug 21, 2023 | Ezzey Insider
What is Google Ads? Google Ads is a powerful online advertising platform that allows businesses to promote their products and services on Google’s search engine results page and across various partner websites. It provides a highly effective way to reach...
by ezzey2018 | Dec 5, 2022 | Ezzey Insider
An often-quoted rule in marketing is that you can’t spend your way to success. You have to spend your way by playing smart. That means not just playing by the rules but taking the time to get to know them inside and out. In today’s world, the rulebook...
by ezzey2018 | Dec 5, 2022 | Ezzey Insider
Customer churn is inevitable. It’s simply not realistic to believe that you can keep all your customers throughout the life of your business. But when you’re looking at a median churn of anywhere from 11% to 56%, something has to change — and this change...
by ezzey2018 | Dec 5, 2022 | Ezzey Insider
Numbers don’t lie. Data doesn’t lie. But people are known for stretching the truth. That’s why you need a data dashboard. Author Hugh Barker released a fascinating book called “Lying Numbers” in early 2022. In it, he explains that whoever controls the...
by ezzey2018 | Nov 14, 2022 | Ezzey Insider
Over the years we’ve seen companies destroyed by a new “Pretty” website launch! In this article we will count down the top 10 Mistakes people make when launching a new website! 10. Data Gathering and Validation of Current Website KPI and Metrics One of the...
by ezzey2018 | Oct 30, 2022 | Ezzey Insider
Almost every agency is going to tell you to invest in your SEO, but a great agency is going to make sure you know that your SEO performance is a two sided coin. If the point of SEO is to get as many eyes on your content as possible, wouldn’t it make sense to try to...
