by ezzey2018 | Jan 31, 2023 | Digital Marketing, Ezzey Marketing
Pay-Per-Click marketing strategies have been around since the infancy of search engines, and have historically been a great way to create quick impact on revenue and visibility. However, how do you know if you’re getting the most bang for your buck (literally)...
by ezzey2018 | Dec 13, 2022 | Digital Marketing, Ezzey Marketing
With 2023 just inches away, brands across all industries are looking towards the trends that are going to shape the way we market in 2023, and the Cannabis space is going to have its own unique challenges as it always has. Paid media is still almost impossible to run...
by ezzey2018 | Dec 5, 2022 | Ezzey Insider
An often-quoted rule in marketing is that you can’t spend your way to success. You have to spend your way by playing smart. That means not just playing by the rules but taking the time to get to know them inside and out. In today’s world, the rulebook...
by ezzey2018 | Dec 5, 2022 | Ezzey Insider
Customer churn is inevitable. It’s simply not realistic to believe that you can keep all your customers throughout the life of your business. But when you’re looking at a median churn of anywhere from 11% to 56%, something has to change — and this change...
by ezzey2018 | Dec 5, 2022 | Ezzey Insider
Numbers don’t lie. Data doesn’t lie. But people are known for stretching the truth. That’s why you need a data dashboard. Author Hugh Barker released a fascinating book called “Lying Numbers” in early 2022. In it, he explains that whoever controls the...
